Many businesses today are interested in using search engine optimization to improve their rankings in search engine results. Search engine optimization, or SEO techniques, involve creating new and relevant content for websites, editing existing content, social media marketing and web designing. Content writing is important because it is what really drives search engine results. Did you know that forty percent of American companies now have associated blogs on their websites? This is no accident, but a direct result of the traffic that additional and relevant content drives to pages and helps with site rankings.
Appealing to search engines is important now that so many people are online and using websites for information on where to buy their goods and services. Most people use search engines on a daily basis, and almost eighty percent of these people ignore paid advertisements appearing at the top of search results and will only click on organic results that pop up on the first page.
In the past, many websites have participated in black hat SEO techniques, in contrast to the professional content creation of white label SEO. Black hat refers to underhanded methodologies such as using invisible text or keyword dumping at the bottom of pages. Not only does Google discourage this, but its latest algorithm updates basically punish sites who are found to be engaging in this.
SEO companies like to concentrate on doing what they do best, which is where resell SEO comes into play. SEO companies basically sell SEO reseller programs to individuals, who become known as resellers. These reseller SEO then market the product to end users, clients, and collect information about the accounts and necessary constraints. The reseller Seo, in turn, gets to decide the charging price for the services.
Both reseller SEO and SEO company ultimately win in this configuration, since the company saves money on advertising and communication, and the reseller SEO gets another source of income and all the information and setup they need to create a viable client base. One drawback to reseller SEOs, however, is that if they are not trained well enough, there tends to be an information disconnect between the client and the final SEO writing stage. Ger more information on this topic here.