Companies will spend thousands of dollars on web development and often have no marketing budgets to get their sites found. If you are a company who has not yet developed a web marketing strategy, you could be unknowingly doing your brand a serious disservice.
While an aesthetically pleasing website is definitely a contributor to a successful online strategy, executing effective web design does not necessarily mean you have a complete package. What good is a great looking page if no one can find you? The process of improving a websites’ visibility in the rankings through free or “organic” search practices is called search engine optimization. Organic Search is the 2nd cheapest way to get leads just under email marketing, and is often over looked by companies just beginning to execute a web based marketing strategy.
If you have not already thought of working with a SEO company, you really should. There are several benefits to reselling seo to a third party company, and it does not have to cost you your entire marketing budget. First, the best seo resellers ensure that the job will be done right. SEO has several rules and practices to learn, and if they are done incorrectly, can actually be a detriment, rather than a benefit to your brand.
Hiring a third party SEO reseller also allows for you to reap the benefits of the practices, without having to exhaust internal resources. The best seo reseller companies will allow you to pay them based only on the work they have done, rather than a flat rate. This saves money by allowing you to skip hiring an in house SEO specialist. The best seo resellers also frees time for you to focus on other aspects of your business such as brand development and customer service.
The best seo resellers will help with on page site optimization changes to help to increase your brand visibility in the rankings. Working with a web design company to align your SEO strategies and aesthetic design is an effective way to ensure both your web design not only draws people in visually, but works with your SEO strategy as well.