If you are running a business, you are likely already aware of the power behind search engine optimization marketing, or have at least heard that the popular mini-blogging site, Twitter, can indeed have a profound effect on your bottom line. However, many people out there right now go about using Twitter incorrectly in one way or another if the goal is to drum up more business, and it should be noted that not all approaches will necessarily be well received.
For example, your Twitter updates should always be relevant, interesting, or entertaining to the casual reader. For example, your average client or customer probably does not care about certain developments in your industry, unless these developments are likely to affect them in some way. Use this as a litmus test as to whether or not a subject is worthy of posting on Twitter. Few people are going to want to follow a Twitter account that is full of obscure references to subjects they know and care little about.
Additionally, make sure that any Twitter updates made to your account only deal with the same type of subject once or twice in a given week. For example, when mentioning a sale or promotion on Twitter or any other social networking site, do not spam your readers pages with the same type of announcement ad nauseam. Respect their intelligence and time, and they will be likely to return this in kind. However, overposting in the manner mentioned above will lose you an epic number of followers in a hurry.
Once you have mastered these basics of Twitter posts, make sure that you respond to any direct messages from your followers as quickly and kindly as possible in order to develop a rapport. This can build a great community and loyal fan base very quickly, so make sure that you never underestimate the power of the internet!